Brand Identity
Consistency is key in reinforcing your brand and building trust
Building succesful brands that cutomers trust.
PerthWeb works with a large number of startup businesses, and many businesses that have been operating successfully, but their brand has become dated over time. Both can benefit greatly from the creation of a new or refreshed brand.
PerthWeb has refreshed its brand 5 times in its over 28 years of operation, carrying a recognisable element of the brand from each refresh to the next.
When PerthWeb creates a new brand for a client, it will spend time getting to know the organisation – learning about its history, its people, its ethos, its products/services, its key messaging, its target audience, its competitors, its value proposition, and all its uniqueness, to allow it to design a successful brand.
Branding Packages.
What's in the box
As part of a branding package, PerthWeb will build a complete branding guideline for them. The branding guideline includes key information such as:
A brand overview
The organisation & brand’s mission, values, & positioning
Correct usage of the logo
Guidelines for correct & consistent use of the logo
Colour palette
The correct colours for screen and print
Typography
The typeface and fonts, and how they should be used
Visual elements
The imagery that makes up the brand
Guidelines for imagery
How to choose the right images to accompany the brand
Brand application instructions
These explain its use across different branding items such as stationery, website, social media, & other promotional materials
Brand examples
Sample promotional materials
Let's get started
If you want to establish or update your brand, build a website, and promote it online, why not keep it under the one roof. and contact PerthWeb today?
Have you ever visited a website and been instantly put off by lacklustre branding? We know the feeling. At PerthWeb, we understand that branding is the heart and soul of how your organisation is perceived by potential clients, loyal customers, and everyone in between. It’s more than just a name and a logo—it’s the essence of who you are, what you do, and why you matter.
Your brand is your superpower—a powerful way to connect with your customers. It’s how you express your value, show off your personality, and make that unforgettable promise. Think of it as your secret ingredient to standing out from the crowd, building trust, and creating a loyal following. In fact, your brand is the very foundation of your success. But let’s be real here, creating an exceptional brand isn’t a walk in the park. It takes strategy, creativity, consistency, and a whole lot of understanding about your market, competition, and customers. Crafting a compelling story that truly resonates with your audience is key. And guess what? It’s all worth it.
Did you know that maintaining brand consistency across all channels can boost your revenue by a whopping 10-20%? That’s right—20%!
We’re talking about a powerful impact that a consistent and cohesive brand presence can have on your bottom line. When your brand is strong and consistent, it creates a sense of trust and reliability in the minds of your target audience. That’s like hitting the jackpot when it comes to revenue growth and business success.
Here’s one last gem: As a matter of fact, the percentage of consumers 26% of consumers tend to be more loyal to brands compared to individual products.
That’s the power of building an emotional connection with your customers. It’s like having a loyal fan club that will keep coming back for more, no matter what the competition throws at them.
And what’s more 46% of consumers say that they would pay more to purchase from brands they can trust (Salsify, 2022).
Just let that sink in for a moment. That’s a resounding endorsement of the power of branding. It’s not just some fancy extra—it’s the secret sauce that propels businesses forward. We’re not done yet.
Now, let’s talk about how PerthWeb can make all this magic happen for you. We’re not just passionate about branding—we’re downright obsessed! With our skills, experience, and nifty tools, we’ll help you create a brand that captures your vision, values, and everything that makes you unique. We’re talking about a brand that attracts, engages, and converts your ideal customers—the kind that grows and evolves with you, supporting your goals every step of the way.
Our branding services cover all the bases. From choosing a memorable, meaningful, and distinctive name to designing a logo that wows with its mark, typography, and colors—we’ve got you covered. We’ll ensure consistency across your branding materials, from your website to printed promotional materials and advertising. Consistency is key in reinforcing your brand and building trust. And let’s not forget about messaging. We’ll help you craft a brand voice that speaks directly to your audience, with clear, consistent, and persuasive messages that truly resonate.
PerthWeb is here to guide you on your branding journey, whether you’re starting from scratch or already have an existing brand. Helping you establish a professional, unique, memorable, and persuasive brand that will set you apart from the competition. We’ll handle all the key elements, from logo design and branding guidelines to email templates, letterheads, business cards, brochures, and signage. Feel free to check out examples of the fantastic branding work we’ve done for our clients on our branding and print pages.
Ready to make your brand shine above the rest? Let’s join forces! Contact us today to discuss your business and brand goals. Together, we’ll create a brand that captivates, engages, and propels your success to new heights.
