Travity
Corporate Design
Overview
Travity is an abbreviation for Travel and Community. This German based company specialises in travel targeted at the more expensive and exclusive end of the market. They required a logo that they could effectively use to develop their brand identity, and utilise it in a number of different marketing materials.
Solution
A number of concepts were presented for evaluation initially. The preferred logo was styled in an illustrative manner and produced in the resizable vector format so that it could be reproduced at many different sizes without losing quality.
So successful was the adaptation that the company had the logo transferred to many different products to reinforce the promotion of the branding, and these included mugs, t-shirts, baseball caps, and a huge neon sign above their building.
http://www.travity.de/
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