Digital Marketing

Our digital marketing strategies include search engine optimization (SEO), social media marketing, email marketing, content marketing, sales funnel creation & management, Google pay per click (PPC), and Facebook marketing (organic and paid) to name just a few.

Digital marketing is not a one size fits all solution. Whilst we have an array of skillsets and programs available to use, our true skillset is matching the right program to achieve your business goals and objectives. We take the time to get to know you, and understand your business to ensure the right digital marketing methodology is utilised in order to deliver the best return on your marketing investment possible.

You look ahead to next week and find you don’t have any customers at all – do you have a go to online marketing methodology to fix this instantly? If the answer is no then more than likely you’ve not created a database of potential customers you can sell to, if and when the need arises.
We can assist you to build an online audience that you can direct market to on a regular basis, or as the need arises. This is an asset that not only can bring increased revenue on demand, but can also exponentially increase the value of your business.

Believe it or not, this is the perfect place to start. We offer a free one hour consultation where we will work with you to identify your ideal target market, where your market is online, and identify the digital marketing methodologies best suited to get your business in front of them.
Regardless of if you decide to work with us or not, the information you receive from this session will be enough to get you started in the right direction.

All of the major search engines (Google, Yahoo & Bing) provide a list of search results when a user inputs a search query. Online properties such as web pages, videos, or listings are shown, based on what the search engine decides is the most relevant and authoritative to the user. Ideally you want your website to appear on the first page of the search results for every phrase associated with the products or services you provide.
SEO is methodology of promoting your website as the most relevant and authoritative in the eyes of the search engines (mainly Google), so that your business dominates your competitors, receiving increased online exposure resulting in increased lead enquiry and sales.
Search engine marketing is a long term marketing methodology that needs to follow strict protocols in order to be effective. When implemented will, this style of online marketing will bring long term results with a highly profitable ROI.

Put simply, Google PPC advertising is a pay as you go service whereby you can advertise your business on the first page of nominated search results. The platform utilizes a bidding system whereby the business that is willing to pay the most for the advertising space will be shown.
There are two main positives to this advertising platform. The first is speed of visibility. You can be visible in front of your buying audience in a matter of minutes. The second is that you only pay when a user clicks on your advertisement. The cost per click will vary due to supply and demand market forces. The supply of space to advertise is limited so price will be dictated by demand. The higher the demand to advertise for your keyword phrase, the higher the cost.
Google PPC is a viable option for those needing access to a buying audience in the short term. It can prove costly if the campaign is not optimised well as it needs to convert into sales in order to cover the marketing cost and provide a positive ROI. PPC advertising is a good short term strategy that can delivery results whilst you wait for your organic SEO campaign to take effect.

A very common statement is “I’ve tried Facebook advertising and it doesn’t work for my business”. The problem in this instance is not the fact that Facebook won’t work for your business or market, it’s the lack of strategy when the campaign was implemented.
The reality is that Facebook advertising can work for any business as long as it can answer yes to this one question:

Does your ideal customer use Facebook for any reason?

If the answer is YES, then rest assured you can indeed use Facebook to target your ideal customer, build an online audience, make more sales and increase revenue.
Our team has specialised knowledge that will not only help you make more money using this paid advertising platform, they will also assist you in creating an ever increasing audience base you can sell to time and time again.